Know what insurance QuotesChimp want when deciding which agent to do business with. This means understanding what insurance value means: the price, quality of coverage, and the service the agent and company offer. Different agents and companies may offer more attractive prices but be weaker in services such as quick and efficient handling of claims or long-term commitment to insurance. If price is most important to you, buy primarily on price. But at least be aware of all options so you can make informed buying decisions based on your personal needs.